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In the post 9/11 era and amidst the current business ethics crisis, it
is no longer possible to fake credibility. Trust is now a function of a
person’s and an organization’s true ethics. To be believable is no
longer advertising and public relations. People nowadays demand
substance. The sooner executives get this message, and the more
promptly they understand that this in fact has always been a human
axiom, the quicker will our economic prosperity return to a DOW of eleven thousand.
Today’s executives are required to be whole persons and create
companies that are whole. Excesses in one area -- such as ruthless
acknowledgement of the facts and the numbers exclusively -- and neglect
in another -- such as ignorantly minimizing the emotional catastrophes
that accompany downsizing and M & As -- predict an enterprise’s
Wall Street ruin. Being razor sharp strategically -- as was
Enron, but lacking the common courage to put wild risks into cool
perspective -- cascaded a company from the crowning jewel of opulence
to the dark abyss of bankruptcy. Refusing to be whole is the recipe for meltdown.
Incomplete human beings become defective managers. To survive
in today’s ethics breakdown requires executives to mobilize their full
human potential.
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